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Archive for January, 2013

Supplementing Paid Search Advertising with Product Listing Ads

January 11, 2013

Product Listing Ads through Google AdWords and Merchant Center offer a great way to boost your click through and conversion rates, but they aren’t easy to set up and require a lot of information from you. By now, most business owners are familiar with pay-per-click advertising using Google AdWords. Paid advertising on search engines allows […]