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Web Design

Your website is your most underleveraged asset

First impressions are everything. Nothing turns away customers faster than an outdated or unusable website.

There are many misconceptions about what makes a website successful. The truth is that top search engine rankings, captivating content, fancy videos, and great promotions offer zero marketing benefit if the site design sends your customers running for the “back” button.

Effective website design is actually quite subtle. A successful website doesn’t need to be a work of art.  Instead, it should be a professional, organized, and user friendly sales tool that makes online transactions as easy as possible.  When we get in front of the whiteboard to plan your site we don’t waste your money on flashy animations or obnoxious background music, instead we focus on the core fundamentals of a highly converting website such as…

  • User Navigation
  • Intuitive Layout
  • Design Consistency
  • Page size
  • Highly Relevant Content

Rather than being an online version of a print ad, a great website is like a salesperson who is always on the clock, converting browsers to buyers.  It should clearly answer the questions…

  • Who you are?
  • What you do?
  • Why I should care?
  • How do I buy / take action?

The answer to these questions create a foundation for a highly effective website so your customers clearly understand the value of your product or service.

The most effective websites incorporate…

  • Effective calls-to-action
  • Clearly delivered marketing message
  • Conversion Optimization
  • Direct Sales funnels
  • Mobile device compatibility

Custom websites by iOVA Communications are designed specifically to help you generate sales and/or leads.  Our expertise can help you leverage your online presence to create more revenue and improve your bottom line. Start leveraging your greatest asset now!  Contact us today for a complimentary evaluation of your current website and learn how we can help you maximize the potential of your web presence.

Web Design

Let us help design an effective website