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Did SEO Die in 2016?

July 22, 2016

2016 might seem like curtain call for SEO, but it’s not that simple. Imagine it more like an elementary school graduation. Sure, your primary education days might be over, but that doesn’t mean you’re done with school. SEO is intrinsically linked to search engines, and search engines have grown up much like anyone else does. […]

MOBILEGEDDON: It came. It saw. But did it conquer?

May 27, 2015

In the past couple of months, we’ve encountered a lot of hype and a lot more confusion about Google’s algorithm change for mobile optimization. We’d like to take a moment to address a lot of the concerns we’ve been seeing as an online marketing and web design company, and help you understand how this may […]

Adding Discount & Coupon Codes to WooCommerce

May 23, 2013

Coupon and Discount Codes can be a great way to increase sales, clear out inventory, and make customers happy. Here is a quick run-through on how to setup this powerful sales and marketing tool through your WooCommerce WordPress shopping cart: WooCommerce Coupon Set Ups With just a few simple steps, you can add discount codes, […]

Sometimes the craziest ideas aren’t so crazy after all

May 22, 2013

  A Marketing Lesson from Arrested Development and Netflix This morning we were having a discussion here in the iOVA office about the current marketing push leading up to the release of Arrested Development’s season 4 this weekend on Netflix. (If you aren’t familiar with this unique release, read about it here.) It was one […]

How To Update Your WordPress Blog

May 8, 2013

Blogging is great for Online Business Development! From a customer service perspective, it allows you to engage your audience/potential customers and provide added value. This builds rapport, trust, and can result in great, long-lasting business relationships. From an online marketing perspective, blogging encourages Search Engines to regularly crawl and index your website for keywords that […]

7 Tips For Making Your Business Shine on Facebook

April 3, 2013

By now most people are familiar with Facebook. We use it to get back in touch with old friends, to catch up with relatives who live far away, and as an easy way to wish people Happy Birthday. But when it comes to using Facebook for business, many people still aren’t quite sure how to […]

Supplementing Paid Search Advertising with Product Listing Ads

January 11, 2013

Product Listing Ads through Google AdWords and Merchant Center offer a great way to boost your click through and conversion rates, but they aren’t easy to set up and require a lot of information from you. By now, most business owners are familiar with pay-per-click advertising using Google AdWords. Paid advertising on search engines allows […]

Is this SEO Company for Real? Online Marketing Red Flags and Green Lights

October 15, 2012

If you’re a business owner, you’ve inevitably been prospected by an SEO company. Probably several. “We want to get you ranked number one on the search engines. Imagine the increased revenue you’ll get with our affordable SEO package!” With most companies out there, imagining is all you’re going to be doing because you’ll have wasted […]

What Makes A Good Website?

October 2, 2012

It’s 2012 and every business needs a website. No excuses: if you don’t have one, you need one, period. However, it’s no longer black and white, and just having a website is not enough. In reality, few businesses with websites actually use them to their full potential as lead and revenue generation machines. Most companies […]

Learning SEO – From An Intern’s Perspective

August 6, 2012

The following was written by our intern, Jacob who started at iOVA about 2 months ago. He’s a trooper and we’ve been cramming him full of as much SEO knowledge as possible to turn him into a highly-tuned online marketing machine! -Frankly, I’m surprised his head hasn’t exploded, yet! “The team made this seem like […]

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