For decades, the phone book was where people searched for companies, products and services. If your business didn’t appear in the phone book, you didn’t exist. Those days are gone.
Internet searches have long since replaced the yellow pages as a resource for consumers. The technology has changed, but the idea has not: if nobody can find you, nobody can buy from you.
Every day we encounter a company with useful merchandise, an attractive website, and good content appearing on page seventeen of Google’s search engine, where it will never be found. For online customers, these companies are not on the map. Search engine optimization and smart online marketing can solve this problem. The Internet is today’s phone book and you have the opportunity to appear on the cover.
Here is how you get there:
- Effective search engine optimization for organic page one ranking
- Pay-per-click or sponsored link advertising to provide immediate impact
- Facebook, LinkedIn and YouTube offer more than images of cute kids
- Published articles and onsite blogs that spread like great stories should
These are the tools that will make your website available and useful (that is, findable) to your future customers, and will make your online marketing efforts worthwhile.